Our Team

St. Anna Advies was founded in 2008 by veterinarian and communication professional Roeland Wessels and is named after the St. Anna street in Nijmegen. St. Anna Advies stems from the need for communication professionals with knowledge in veterinary and agricultural industries.

See all of our team members

Roeland Wessels

“If you can dream it

you can do it”

Dr. Roeland Wessels is a doctor of Veterinary Medicine and communication strategist.

Roeland studied at the Faculty of Veterinary Medicine of Utrecht University. In 1995 he obtained his veterinary degree with a differentiation in farm animals, animal products and tropical veterinary medicine. He was a veterinary practitioner for five years in the Netherlands in several veterinary practices. During this period he also produced educational films and had his own radio program.

In 2000 he switched to Schuttelaar & Partners in The Hague where he was senior communication consultant for nearly seven years. Subsequently he worked for one year as communication strategist for Imagro, a similar communication agency in the field of agriculture and food production.

Roeland is married to Astrid Elsinghorst with whom he has a veterinary practice in Nijmegen. Together they have a daughter and a son. In his spare time he is a lover of watersports and do-it-yourselfer.

Jolanda Jansen

“If you do what you always have been doing,

you get what you always have been giving”

Dr. ir. Jolanda Jansen is an experienced trainer and gives inspiring presentations and workshops for companies, veterinary practices and educational institutions, both nationally and internationally.

Jolanda studied Animal Science at Wageningen University and chose to specialise in the area of Communication- and Innovation studies. In 2010 she obtained her doctorate at Wageningen University with a study focused on communication strategies to improve udder health of dairy cows. She studied the communication skills of veterinarians and how they can reach farmers with their advice. The results of this research have contributed to the success of the Dutch Udder Health Centre and have yielded new insights for effective animal health programs worldwide.

Since her promotion until mid-2014 Jolanda worked as a communication consultant at Wageningen UR Livestock Research, where she was responsible for all internal and external communication of this research institute for livestock.

She lives in Wageningen and is mother of two daughters.

For a complete overview of her publications, click here:

Anne Luijpen

“If opportunity doesn’t knock, build a door”

Anne Luijpen graduated as a veterinarian and works as trainer at St. Anna Advies.

At the beginning of 2017 I graduated as a veterinarian at the University of Utrecht, after which I worked at a veterinary clinic in West-Brabant. From August 2018 I work at St. Anna Advies.

The veterinary sector is a unique and very challenging industry which I have a lot of affinity with. In addition to the medical aspect, I have always been very interested in the importance of communicative skills within this profession.

I was born and raised in Breda and I still live there now. I live together with my partner, daughter, dog (Harvey) and two cats (Beast and Django). In my spare time I like to play tennis or padel (a combination of tennis and squash) and I like to train our dog.

Sanne Boekhoorn

“The smile you give is the smile you get back”

Ms. Sanne Boekhoorn is training coordinator at St. Anna Advies.

She is responsible for the internal and external communication concerning training sessions, lectures and consultancy. Furthermore Sanne provides organizational support. The jack-of-all-trades in the team.

Sanne studied international marketing communication at the Utrecht University. She got her degree in 2010. She lived in Catalonia (Spain) for a few years to gain work experience. Since May 2014 she has been working at St. Anna Advice.

She lives in Mook and has a son. In her spare time she is often to be found with her family, in the woods or on the heath which practically belongs to her backyard.

Ivon Derksen

“Every accomplishment starts with the decision to try”

Ivon Derksen is coordinator of the Call Coaching Program at St. Anna Advies and also gives the Call Coaching Program Feedback training and Coaching on the Spot training.

In 2006 I graduated as a veterinary assistant / biotechnician and subsequently worked at a veterinary clinic for 11 years. From January 2018 I have been working at St. Anna Advies. My experience and knowledge that I have gained at the veterinary clinic comes in handy in my daily work.

I want to see a lot of the world, The Northern Lights, New Zealand and Rome are real bucketlist items for me. I like to play tennis in my spare time (according to my colleagues and my family too much), I am also a real Brabander, I like company! At home I have the company of my beagle Nala and Juultje the cat, a bit stubborn but as they say “pets look like their owners”.

Matthijs Heijstek

“Nothing is impossible. Even the word itself says: I’m possible!”

I am Matthijs Heijstek and I am Junior Communication Advisor at St. Anna Advies since May 2018. I graduated from the Aeres Hogeschool in Dronten in 2017, in the field of Animal Health and Management. I won the Talent Award at the Dutch Pet Conference & Awards, with my research into the performance of the average veterinary clinic.

In the meantime I have found the most fun challenge in the animal sector at St. Anna Advies, where I can work to make the veterinary sector a little better every day. I have a lot of feeling for the veterinary world, because of my experience in three dimensions of veterinary practice management: on the work floor in a clinic, in the management team of a clinic, and from an external veterinary consultancy.

In my spare time I like to be with family and friends, but an evening of soccer or running always gives me relaxation.